Continuing with the Launch of Pure Flight collection, the Diamonds with a Story campaign debuting at LUXURY trade show, Rebecca Foerster is quoted in JCK online article: “Our purpose in this initiative is to provide inspiration to industry,” explains Foerster.
Rio Tinto asked each designer—selected based on their portfolios of work—to submit eight to 12 sketches of finished pieces featuring diamonds from the Argyle or Diavik mines (“Ninety percent are from Argyle,” adds Foerster). Of those, about four pieces were manufactured. “The hope is that retailers will be interested in showcasing these collections in stores, since the designers brought the stories to life, and for others to be inspired to make their own beautiful jewelry based on these themes,” she says.
See the story come to life featured here in Rio Tinto’s marketing book Cutting Impact:
