The PURE FLIGHT collection is featured as the example of Sustainable Contemporary design in Rio Tinto’s Diamonds with a Story Campaign, featured in this beautifully designed book . In the Diamonds with a Story article, JNA describes the programme as: “The jewellery, designed for the US market by eight world-class North American designers, is part of an innovative marketing programme encompassing consumer research and creative collaborations with designers, manufacturers and retailers, the company said in a press release.”
The images below are the next pages from the Cutting Impact, Pure Flight collection:
The launch of Pure Flight Collection, part 2
