Diamonds with a Story campaign: Pure Flight, part 2

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Diamonds with a Story campaign: Pure Flight, part 2

The PURE FLIGHT collection is featured as the example of Sustainable Contemporary design in Rio Tinto’s Diamonds with a Story Campaign, featured in this beautifully designed book .  In the Diamonds with a Story article, JNA describes the programme as: “The jewellery, designed for the US market by eight world-class North American designers, is part of an innovative marketing programme encompassing consumer research and creative collaborations with designers, manufacturers and retailers, the company said in a press release.”

The images below are the next pages from the Cutting Impact, Pure Flight collection:The launch of Pure Flight Collection

The launch of Pure Flight Collection, part 2

 

By | 2016-12-03T16:48:09+00:00 June 11th, 2013|Blog Post, Press, Sustainability|0 Comments

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